Layla Revis is an award-winning journalist and digital brand strategist. Currently, she is Vice President of Global Social Media at Oracle where she leads their global corporate social media efforts. Previously, she was Senior Vice President - Global Social Media Strategy Director for Samsung at Leo Burnett, and has worked with clients such as BeatsbyDre, De Beers Diamond Jewellery, Donna Karan, Lenovo, Visa, The Government of Mexico/Mexico Tourism Board, LG Home Electronics and Appliances, and Lincoln Motor Company. Additionally, she has counseled clients that have included Johnson & Johnson, JP Morgan Chase, and The State Department.
She writes about digital trends for Mashable and The Huffington Post and has served as a speaker on risk mitigation/crisis communications for the United Nations (World Tourism Organization - Marsa Alam, Egypt 2012), Digital Innovation and Augmented Reality for IBM (Smarter Commerce), Hispanics in Social Media (The School of Visual Arts), and Social Advertising & The 2nd Screen (American Association of Advertising Agencies). Her specialties include: consumer and luxury goods, corporate social reponsibility, digital strategy, and travel/tourism.
Revis began her career at Creative Artists Agency (CAA) and in film production at Warner Brothers Studios. In addition to writing television screenplays and copy for Fox, Disney, and Bravo, she has served as the Vice-President of Big Picture Group, a Hollywood-based advertising agency where she wrote and produced campaigns for clients such as E! Entertainment, Bravo, Discovery, History Channel, and Miramax.
She has worked as a writer, editor, and contributor to several publications and NGOs including:Amnesty International, Los Angeles Confidential Magazine, GenArt, Teen Vogue, Town + Country, and Women for Women International. In 2007, she founded two travel magazine blogs, JauntMagazine.com and EcoAdventurer.org, to cover luxury and eco-travel for the modern adventurer.
Revis was awarded a Distinction from The London School of Economics where she achieved a Masters of Science in Media and Development, focusing on Emerging Media and International Development. She holds a Bachelor of Arts from the University of Pennsylvania in English Literature.